Totem's Joe Barbieri named to board of Custom Content Council

Joe Barbieri, the senior vice-president of marketing and business development at Totem (formerly Redwood Custom Communications)  has been appointed to the board of the Custom Content Council, the professional association for custom media. Barbieri, got his start in the business as publisher of Eyetalian magazine in Toronto, later worked at the Globe and Mail and then moved to Redwood (now Totem). 

The Custom Content Council runs the Pearl Awards, a national conference and has done a number of industry surveys through Roper Public Affairs. It also publishes Content, a magazine that is sent to 32,000 marketers. 

Barbieri was one of three new members appointed to the CCC board, including Philip De Jong of the Journey Group and Andrew Seibert, president and publisher of SmartMoney, the Wall Street Journal magazine.