Rogers' Canadian Printer magazine no longer to be, um, printed
In what the magazine describes as "an exciting new direction", but one freighted with irony, Canadian Printer magazine will no longer be printed.
Subscribers received a message from publisher Pamela Kirk. It said the 118-year-old Rogers Publishing trade quarterly for the printing and graphic arts industry, will be replaced by a redesigned, online version, augmented with a bi-weekly online newsletter. The branded annual conference and trade show "Print in the Mix" will continue and there are plans to produce an annual volume highlighting print innovation. The print magazine had a circulation of just over 12,000, mostly controlled.
Canadian Printer is once again positioning for the future [she said], and evolving as a brand to reflect the changing industry it serves, with a view to not only grow its audience online but by continuing to serve our constituency with valuable editorial coverage. The name will remain, as will the integrity and values that exist within the trusted and respected Canadian Printer
The new editorial coverage will focus on print innovation and its intrinsic collaborative process. It will celebrate excellence in print execution and by nature, will be closely aligned with Marketing Stay tuned: We will soon unveil the new look of Canadian Printer.
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posted by D. B. Scott at
10:07 am
3 Comments:
About as ironic as Masthead doing the same thing. Pot calling the kettle black?
I assume this is the same Pamela Kirk that moved TV Guide from print too.
It would only be a pot-kettle analogy if Canadian Magazines were associated in any way with Masthead, which it isn't.
how about this?
how about making a magazine about the world of printing that features all the insanely great THINGS that print offers...and then advertise what kind of press or product was used to CREATE that amazing printed piece. The medium is the message and sadly the message here is that they'd rather communicate without printed pages.
As a magazine publisher, I can understand how tough it is to make money in this business, but jeesh, the optics look pretty bad.
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