Wear what you read; clothing line to be adorned by basketball magazine cover art

Athletic gear company Adidas has struck a deal to create footwear, clothing and hats based on cover art from Slam, a basketball and hip hop fan magazine, and Surfer, according to a story in MediaDaily News. The products will be available for the 2010 Christmas season.

The images used in the Adidas/Slam collection will include well-known covers and photos from Slam's archive, representing two decades of basketball coverage. The line will target enthusiasts with clothes and accessories designed in the highly recognizable style vocabulary of the basketball lifestyle.