Quote, unquote: The ad:edit wall has become permeable

"We've certainly seen a number of experiments that are going on that are clearly trying to preserve the journalistic values while at the same time doing the necessary innovation," Mr. Smith said. "The boundaries of what's permissible and not permissible are going to be explored."

-- Douglas Smith, executive director of the Punch Sulzberger Executive News Media Leadership Program at Columbia University, quoted in an article by Nat Ives in AdAge headed: The Ad/Edit Wall Worn Down to a Warning Track. Ives says that the question for print has become less about whether to cross the boundary between editorial and sales and more about how best to do it.