The Affordable Mail Alliance, a coalition of U.S. mailers banding together to fight major postal rate hikes now has 1,000 members. According to a post by Audience Development, that includes about 75 individual magazine publishers plus the Magazine Publishers Association and American Business Media.
"It's an unprecedented coalition of the entire mailing industry," James Cregan, MPA's executive vice president/government affairs, tells AD. "In the past, a lot of rate change cases have been matters of different types of mailers and classes of mail fighting each other over who's going to pay what, but this is really the first time in history that everybody has joined together and supported one united effort."
Labels: mailing rates