Tuesday, August 24, 2010

Quote, unquote: So it's not on paper? Get over it

The industry we knew and loved will not turn around, nor rejuvenate. It has fundamentally and irreversibly changed. Our hope and the salvation of our revenue stream is in creatively adapting and joining the future of information distribution, instead of, at best, jousting at paper windmills. The new magazine business will do just fine with or without the romantic semantics of what constitutes a magazine.
-- Consultant Bo Sacks,writing in Print CEO about the recurring debate about magazine apps on iPad and similar, and what constitutes a magazine. Recently, Samir "Mr. Magazine" Husni said it wasn't a magazine if it wasn't printed on paper. Sacks has long been an exponent of the following criteria for being a magazine: "paginated, edited, designed, periodic, permanent and date stamped" and he seems to feel that those rules continue to apply in the digital present and future.



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