Rogers Media is gaining access to more than 400 online publishers and a potential audience of 15 million unique visitors a month with its purchase of BV! Media, a Quebec-based internet advertising network. According to a story from the Canadian Press, the friendly deal was for $25 million in cash, or about 40 cents a share.
BV! is publisher of the news and information portal Branchez-Vous! Claude Galipeau, general manager of digital media for Rogers Media, said the transaction makes Rogers stronger in Quebec.
"BV! Media has an extensive line of ad solutions that we will incorporate into our existing digital media sales offerings," Galipeau said in a release."In addition, the Branchez-Vous! network of sites in Quebec will give us greater reach in the Francophone market. Upon closing, Rogers Digital Media will have an impressive set of content offerings and digital sales solutions, including premium brands, exclusive sales inventory on partner sites, channels targeting key demographics, and performance media."
Patrick Pierra, founder and co-CEO of BV! Media, said the sale provides his company with strong growth potential. as part of a bigger company."After 15 years as a successful standalone business we are eager to become part of one of Canada's largest media companies and to have our team and assets contribute to Rogers' expansion in both digital media and the Quebec market."Patrick Pierra, President, Content and Co-CEO, Gino Coutu, President, Advertising management and co-CEO, Athanasios Vorias, CFO, Lior Amar, Chief Technology Officer, and Harold E. Sharon director, who together hold approximately 76% stake in BV! Media have signed agreements to tender their shares to Rogers Media.