Saturday, September 18, 2010

Quote, unquote: Plugging for the home team

"It must be awfully tempting to go beyond simply leveraging media opportunities in the publications you own when you can not only run ads for free but also ensure positive news coverage of your products and services."
-- Eric Blais, the president of Headspace Marketing Inc. of Toronto, writing in in his blog What Quebec Wants raising questions about convergence when a company like Quebecor Media uses its own publications to promote its wireless products.

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1 Comments:

Anonymous Anonymous said...

That's a rather bold assumption that separate business units within an organization recognize transactions at zero value. I would not expect it to be in their interest to operate in this way, as it would devalue the media assets by removing ad revenue that could otherwise be recognized.

12:03 pm  

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