Video growth on magazine sites slows, but grows

Videos streamed by magazine publishers have a higher rate of completion per video view than other media sites, according to the video technology platform company Brightcove, reported by minonline.

Magazine websites that have video streams showed 174 million videos in the second quarter of 2010, according to Brightcove trending statistics. This was down 7% from Q1, but up 45% from the same Q2 in 2009.

And how do they get those videos seen? Primarily, Facebook, the fastest growing source of referrals, up 48% from Q1 and Twitter, up 39%.

The overwhelming majority of video views of magazine content occur on the brand’s own site (94.3%) with only 5.7% occurring via embedded code elsewhere.