Quarto's four magazines team up with biggest consumer show ever

This weekend the four magazines of Quarto Communications are combining to present what must surely be the largest magazine consumer show in the country. The Great Outdoors and DIY weekend is November 26 to 28 at the International Centre, 6900 Airport Rd. at Derry Rd. Toronto. While in the past the company's Cottage Life and Canadian Home Workshop have had their own shows, now there are concurrent shows for all four Quarto titles:

• The Fall Cottage Life show (it also has a spring show)
• Canadian Home Workshop show
• Explore Adventure & Travel show
• Outdoor Canada show

Each show is self-contained, but visitors pay one price ($15 for adults, $13 online) and get to go to them all.

While such shows are an excellent way for editors to meet their own readers face-to-face, it's going to be interesting to see the crossover between shows with the editors of each magazine meeting readers who may or may not be potential readers.