Friday, November 26, 2010

Report says U.S.magazines' print growth 1% but digital advertising 8.5%

Consumer print magazine advertising in the U.S. is projected to increase by 1% this year, but the same magazines' digital advertising is estimated to increase 8.5% to nearly $1 billion, according to data compiled by   media economist Jack Myers. Combined growth for magazines publishers is therefore 1.4%. (The report from which the data is drawn is Media Vision 2020: Media, Advertising and Marketing Economic Health Report 2010-2020 and is only available to subscribers to; a basic subscription is (gulp) $12,000.)

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