Rogers Publishing and its trade magazine Marketing are donating $25,000 to the National Advertising Benevolent Society to help industry professionals in need. The initial "legacy donation" will be followed by regular donations on behalf of the judges in the Rogers-run Media Innovation Awards, reports Marketing. The idea came from the co-chairs of the awards, Mark Sherman, CEO of Media Experts and Michael Girgis, CEO of Onestop Media Group. The MIA gala is being held on November 18 in Toronto.
"Rogers Publishing and Marketing magazine have the opportunity to thank all the senior executives who have contributed volunteer time to the MIAs over the years–and make a significant contribution on their behalf to NABS," said John Milne, senior vice-president, business and professional publishing of Rogers Publishing. "I want to thank our co-chairs... for initiating this wonderful idea. We are extremely proud of our new partnership with NABS and the impact we can have on individuals in need."NABS provides financial, professional and personal support for members of the marketing and publishing industry, including people who work in and for magazines.