A new, very specialized magazine and bookstore is opening in Vancouver on December 9 at the Or Gallery, an artist-run centre at 555 Hamilton Street. It's called Motto Vancouver and it is an offshoot of a Switzerland-based company called Motto Distribution which specializes in hard-to-find indy magazines and fanzines.
Started in 2007 to serve the Swiss market, it has since expanded to serve more than 20 outlets --galleries, independent bookstores, chainstores, galleries, museums and concepts stores in Zurich, Bern, Lausanne, Geneva and Basel. In December of 2008 it opened its first standalone, permanent bookstore, in Berlin-Kreuzberg. Motto Berlin functions not only as a store, but an event space for discussions around publishing about art, graphic design, photography, typography and related matters. There is also Motto Brooklyn.Now, in collaboration with the Vancouver culture magazine Fillip (3x a year, published by the Projectile Publishing Society) it is opening a Canadian outlet.
[We'd appreciate a comment from anyone who attends the opening.]