Quote, unquote: Billionaire Branson speaks up for the trees

PROJECT magazine demo - issue 1 from PROJECT on Vimeo.

“It's quite a good idea that paper disappears. It's best that trees are growing and not being cut down and I do believe that the writing is on the wall for paper.”

-- Media tycoon Richard Branson, who this week launched his iPad-only magazine Project, which is now available as a paid download ($2.99 an issue). Branson, the billionaire owner of the Virgin Group, has been launched ahead of a similar venture that is to be launched by another billionaire, Rupert Murdoch of the News Group.