Wednesday, January 05, 2011

Newspapers Canada rebranding presents a united front to the world

The Canadian Newspapers Association and the Canadian Community Newspapers Association have created a single, unified brand called Newspapers Canada. While the organizations retain their own structure and governance, they have been collaborating for some years on conferences, marketing and research. Now, principally for marketing purposes, they are presenting a united front, with a new name, logo and website.
(This is similar to the "big tent" approach that has been taken by the magazine industry, with the creation of Magazines Canada and the collaboration with the Canadian Business Press on such things as the annual industry MagNet conference.)

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