Though publishers continue to thrash around trying to determine what readers will put up with and pay up for content, there are some glimmers of a protocol emerging. This is illustrated by Bloomberg's report, quoting "a person familiar with the matter" that the New York Times will be charging readers less than $20 a month for access to its full web version.
The price has been set at less than the $19.99 that customers pay for a New York Times subscription on Amazon.com Inc.’s Kindle reader, said the person, who declined to be identified because the price hasn’t been made public yet. Last month, Scott Heekin-Canedy, president of the New York Times, said the price would be comparable to the Kindle subscription.Times Co. and other newspaper publishers are trying to determine how much of their online content should remain free, how much can be moved behind a paywall, and how much to charge for access. The companies are seeking new revenue sources as print advertising and circulation revenue decline amid competition from Internet publications.