Momentum, the Vancouver-based cycling magazine, unveils new look and new tagline

Momentum, the Vancouver-based cycling magazine with North American ambitions, has unveiled its new look at the North American Handmade Bicycle Show in Austin Texas. With the new logotype, downplaying the name in favour of an iconic 'MO', comes a new tagline. Formerly it was "The magazine for self-propelled people". Now it is "Smart living by bike". Showing off the new logo and tagline are director of marketing and advertising Mia Kohout and Jim Nissen of  Austin-based Switch Studio, now handling design . Below is the old look and logo.

The magazine is distributed in 20 North American cities and has a press run of 30,000 copies.