Rogers Media creates new position, names Jason Tafler chief digital officer

Rogers Media has appointed Jason Tafler to the newly created position of chief digital officer for the company. Tafler comes from PointRoll a digital marketing company based in Pennsylvania, where he had been CEO since 2008, though he grew up in Toronto and at one point worked with Kemur Publishing. According to a company release :

Tafler will be responsible for strategic and operational leadership for the Digital division of Rogers Media with accountability for financial and operational targets. Rogers Digital Media is responsible for over 250 Rogers Digital products including brand websites, mobile products and client microsites as well as pure digital plays such as Sweetspot.ca, BRANCHEZ -VOUS!, PoolExpert and Canadian Parents.

Claude Galipeau, senior vice-president and general manager of Rogers Digital Media recently left the company and launched Galipeau Group. He had been responsible for signing such deals as content sharing with MSN.ca. He had previously been vice-president, interactive media for Astarl Media Inc.

The range of partnerships and acquisitions brings Rogers Digital Media over 16 million unique viewers per month and reaches 65% of Canadians online [says the release]. As well, Rogers Digital Media provides ad solutions and content for Rogers Communications and ad representation for foreign clients.