Quote, unquote: Building a subscriber-friendly device-agnostic front end

We're hedging our bets--Apple right now has the largest market share in tablet usage. Six months from now, Android and the whole Google platform may grow or it may not, or Apple and Google may split the market up. What we want to do--and it's been hard, especially with Apple since they haven't been too transparent--is make this a front-end experience for the subscriber that's device-agnostic. We want to engage the subscriber, get their name and address, put them in a database and then send out files to whatever device they prefer. 

-- Bob Cohn, consumer marketing director of Bonnier, explaining to Folio:'s Matt Kinsman why the magazine Popular Science was the first out of the gate to be on both the Apple and Google subscription plans