Rogers Media has entered into a partnership with New York-based iVillage.com to launch a Canadian version of the popular website for women. iVillage is published by iVillage Inc., a division of the NBC Universal Women and Lifestyle Entertainment Networks Group)
According to a story from Canadian Press, iVillage.ca will be launched this spring and offer content from the U.S. site iVillage.com, from its United Kingdom counterpart, iVillage.co.uk and from Rogers properties such as Chatelaine.com, sweetspot.ca and Citytv.
Rogers will manage sales and marketing and Leigh Felesky has been appointed general manager and director, on the heels of having re-launched Chatelaine.com last year.
"We're excited to partner with iVillage and bring the leading women's digital brand to millions of women across Canada," said Pary Bell, vice-president of digital product at Rogers Media.iVillage claims to be the largest content-driven community for women online reaching more than 30 million unique visitors a month in the United States.
The new Canadian site will put Rogers up against the Transcontinental Media women's portal MochaSofa.com, which features the best of Canadian Living, Style at Home, Homemakers and Elle Canada.
Labels: web and print