Subscription skidmarks longer in Canada than U.S., but single copy sales do better: ABC
A follow-up on yesterday's report on ABC 6-month data:
- Canadian consumer magazines' total paid and verified circulation fell 4.03%, compared with a 1.2% drop in the U.S.
- Subscription sales in Canada fell 5.9%, compared with 1.2% in the U.S.
- Single copy sales in Canada fell 6.1%, compared with 7.3% in the U.S.