The Kit digital beauty magazine tops 30,000 signed-up subscribers

The Kit, the Toronto-based digital beauty, fitness and health magazine launched last fall, has just published its 3rd issue (Spring) and relaunched an expanded and improved companion website. 

The publication has 30,000 subscribers (it's free to sign up), running well ahead of its launch estimates according to publisher Giorgina Bigioni. The magazine has about 160,000 visits over the first two issues (somewhat less than the 200,000 they'd aimed for), an impressive 2.5 million total page views, 19,000 users of its free app, 1,500 Twitter followers and l 1,900 Facebook fans, according to its media kit.