Thursday, March 10, 2011

Quote, unquote: On developing attractive packages to get customers to pay for content

"For the first time we get a chance to do price segmentation in a more intelligent way. You see the way the cable companies do it--you get five different packages, from and all of a sudden you're spending $200 a month before you know it. When presented with a tablet environment with a couple different options, some will opt for the full service, almost like your American Express Platinum card, and some people will take the Green card, and that'll be great for us." 
-- David Carey, CEO of Hearst magazines, speaking bullishly at the Bloomberg Media Summit.



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