Monday, April 11, 2011

First quarter U.S. magazine launches outnumber closures 2-to-1

Two magazines were launched  in the U.S. for every title that closed during the first quarter of this year, according to magazine database As reported by Folio:
During 2011’s first quarter, 54 new magazine titles were launched, more than double the number (25) of publications that debuted in first quarter 2010.
The number of magazines that folded increased slightly from 2010’s first quarter to first quarter 2011; 22 ended in 2010 and 25 titles folded in the first three months of 2011.
New launch categories that dominated 2011’s first quarter were regional interest, food and women’s titles. Some of these titles include Plum Miami, Gourmet Italian Kitchen and Harmony Magazine.

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