Ad pages in U.S. magazines increased by about 2.5% in Q1 of 2011, compared with the same quarter a year earlier. According to figures released by the Publisher's Information Bureau, reported by Folio:, in the first quarter there were sold 35,755 pages. The increase hasn't yet clawed back to where the magazines were two years ago -- in Q1 2010 there was a 9.4% decrease.
The biggest jump in ad pages was Rolling Stone magazine, with a 70.6% increase; 207.5 pages.
According Andrew Jung, chief marketing officer of the Association of Magazine Media, 2011’s first quarter marked the fourth consecutive quarter of growth in ad pages and PIB revenue, which rose 6.1 percent in 2011’s first quarter, compared to 2010’s first quarter.