In a nod to the current mania for couponing sites, online agency Magazines.com is offering discount subscriptions through Facebook. For instance, Fitness magazine, which is being offered for $5 for 10 issues. According to an item on MediaPost,
Using the Moontoast platform, Magazines.com is offering consumers the ability to share special deals on magazine subscriptions with their friends, with the chance to obtain a substantial group discount if they can recruit enough buyers. Companies can also sell magazine subscriptions through their own Web sites or partner Web sites. The Facebook platform allows marketers and consumers to keep the entire shopping experience within the social stream, if desired; they can also deliver messages about the subscription deal directly to fans of the particular magazines on offer.