Rogers Media launches franchised iVillage.ca site for women
Rogers Media , partnering with the U.S. site for women, is launching iVillage.ca today. To mark the launch the site is asking Canadian women to share their passions for the best things in life -- family, fashion, fitness, celebrity, work and relationships in what is called The iVillage Passion Project.Users can enter every day in an instant-win sweepstakes with prizes such as a trip for four to Universal Orlando Resort; they can get bonus entries by posting a passion.
The launch project is sponsored for 8 weeks be P&G, highlighting four of its products.
Labels: launches
posted by D. B. Scott at
11:33 am
3 Comments:
Yet another media outlet designed to reinforce consumption by preying on womens' insecurities. Hooray! You've come a long way, baby.
Curious to know if the contributors who originally wrote the stories for the Rogers mags are getting paid extra to run their stores here? How do the rights work?
#2: No, writers do not receive additional compensation or are paid a usage fee. The contract allows for Rogers to run content across all Rogers properties as well as third party sites which they have syndication agreements with (i.e. MSN, Yahoo, Rogers Spotlight etc.).
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