Wednesday, July 06, 2011

Adobe & CDS Global deal means print subscribers can get tablet content seamlessly

CDS Global has partnered with Adobe Systems Incorporated to develop technology that will allow "device agnostic" merchandising of digital content for print magazine subscribers. 
According to a story in Audience Development, the partnership means CDS (which operates the largest magazine fulfillment company in Canada) can enable print subscribers to access tablet content seamlessly from participating publishers.
“Through our alliance with CDS Global, publishers can now leverage their existing print accounts to drive increased digital subscriptions, offer print-digital bundles and cross promote related titles for greater profitability,” Nick Bogaty, director of business development for digital publishing at Adobe, says in a news release.
[Disclosure: CDS Global is an advertiser on this blog.]

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