Family matters when it comes to sharing newsstand look and feel
Canadian Family magazine from St. Joseph Media has developed a distinctive look and emphasis with its logotype and covers which feature parent and child together, emphasizing the child. A friend points out that the very successful U.S. magazine Real Simple has created a special issue called Real Simple Family which is sharing the crowded parenting section of newsstands and looking remarkably like Canadian Family, right down to font and image treatment. Such line extensions are sometimes just one-offs but can often be tests for launch of a new periodical.
Labels: line extensions