Monday, August 29, 2011

Family matters when it comes to sharing newsstand look and feel

Canadian Family magazine from St. Joseph Media has developed a distinctive look and emphasis with its logotype and covers which feature parent and child together, emphasizing the child. A friend points out that the very successful U.S. magazine Real Simple has created a special issue called Real Simple Family which is sharing the crowded parenting section of newsstands and looking remarkably like Canadian Family, right down to font and image treatment. Such line extensions are sometimes just one-offs but can often be tests for launch of a new periodical.

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3 Comments:

Anonymous Jen Reynolds said...

Ha! I saw it paired together 6 or 7 times this weekend too. If you're only buying one, I can assure you that CF has the most useful and inspiring stories. :)

10:28 am  
Anonymous Anonymous said...

FYI, this is not a new magazine from Real Simple. It has been around for awhile. While the logo is similar to Cdn Family I sure they don't even know this magazine exists.

10:50 am  
Anonymous Anonymous said...

Not really the same font. RS font has a stylized 'y' and round dot on the 'i'. The Cdn Family kern is much better, but the utilitarian square dot on the 'i' and clunky 'ly' transition at the end are a bit harsh. RS' solution to these challenges are more elegant IMO.

11:49 am  

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