Vancouver-based Zite magazine app may be bought by CNN

It is being reported by Techvibes that cable news giant CNN may buy Vancouver-based iPad tablet magazine Zite for up to $US25 million. 

Zite is an iPad app that, for now, is available for free from the App Store; it aggregates content (mostly news) based on users' personal preferences -- essentially a personalized web search engine.

CNN has understandably relied heavily on video for its own iPad app. It may be that it wants to incorporate Zite's technology to provide users with a more personal experience. Zite evolved from technology developed at UBC. Techvibes noted that Zite has had some recent bother from mainstream meadia sources unhappy with the "misappropriation" of their content; among the companies applying pressure are The Washington Post, the AP, Getty Images and, ironically, Time Warner (CNN's parent company). 

Zite: Personalized Magazine for iPad from zite.com on Vimeo.