More magazine apps not necessarily better

Perhaps this is a cautionary tale for publishers who are keen on app delivery of their magazines' content to them new-fangled tablets. Research by GfK MRI of 3,000 adult tablet owners found that the more apps downloaded, the less likely they are to be used. 

95% of consumers who downloaded fewer than 10 apps used them regularly; only 16% of users with 20 or more apps do so. 

66% of the apps downloaded in the previous 30 days were free, while 34 were paid; and the main way that tablet owners search for apps is at the app store. 

[Thanks to Ellie Behling's blog on emedia vitals]