PMB fall data shows steady state for magazine readership
The fall issue of the biannual Print Measurement Bureau (PMB) data shows topline readership for Canadian magazines that is pretty much steady state.
The top 10 English and French magazines in terms of total readership are:
The top 10 English and French in terms of readers-per-copy are:
The entire topline dataset can be downloaded as an Excel spreadsheet.
The top 10 English and French magazines in terms of total readership are:
| English ('000s) | |
| Reader's Digest | 5,610 |
| Canadian Living | 3,806 |
| People | 3,476 |
| Chatelaine | 3,291 |
| what's cooking | 3,245 |
| Canadian Geographic | 3,235 |
| Maclean's | 2,437 |
| Canadian House & Home | 2,350 |
| CAA Magazine | 2,233 |
| Canadian Gardening | 2,148 |
| French ('000s) | |
| qu'est-ce qui mijote | 1,185 |
| Touring (Fre & Eng) | 1,079 |
| Coup de pouce | 1,073 |
| Châtelaine (Fr) | 986 |
| L'actualité | 907 |
| 7 Jours | 889 |
| Sélection du Reader's Digest | 850 |
| ELLE QUÉBEC | 783 |
| Clin d'oeil | 740 |
| Les Idées de ma maison | 681 |
The top 10 English and French in terms of readers-per-copy are:
| English | RPC |
| Canadian Health | 26.3 |
| People | 21.3 |
| Outdoor Canada | 19.9 |
| The Hockey News Magazine | 18.7 |
| Canadian Gardening | 16.2 |
| Canadian Geographic | 15.8 |
| FASHION Magazine | 12.0 |
| Cottage Life | 11.3 |
| Canadian Business | 11.1 |
| ELLE CANADA | 10.6 |
| French | |
| Dernière Heure | 16.9 |
| Le Lundi | 13.0 |
| Rénovation Bricolage | 12.7 |
| Star Système | 11.8 |
| 7 Jours | 10.5 |
| Les Idées de ma maison | 10.2 |
| Star Inc. | 10.2 |
| Clin d'oeil | 10.1 |
| Tout Simplement Clodine | 9.2 |
| ELLE QUÉBEC | 9.1 |
Labels: PMB, readership
posted by D. B. Scott at
1:30 pm
1 Comments:
Having been in the magazine biz for many years I must express extreme disbelieve at mags who boast 10+ readers per issue. Are all the copies in doctors offices? I think PMB needs to define 'reading'; if I wander by a newsstand and recognize the cover yet never open the mag or get closer than 3' - should I be counted as a reader?
D.Harkley
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