BC mags being asked to have their say about a collective online ad network
Members of the Magazine Association of BC are being asked to take part in a consultation about setting up a web-based Collective Online Advertising Network. A member consultation session will take place Wednesday, November 30 at 827 Cambie Street in Vancouver from 10 to 11:30. Arrangements will be made for out-of-town members to participate by conference call. According to MABC, the primary goal of the initiative is to enhance advertising opportunities for participating titles, maximize revenues and minimize costs of administering and managing the proposed network.