|Jan/Feb 2012 issue|
Chuffed by its impact as the originator of the worldwide Occupy movement, Adbusters magazine is ramping up its annual Buy Nothing Day into a new campaign called "OccupyXmas". On its website, the Vancouver-based magazine is calling on consumers to buy nothing for Christmas this year. The campaign starts tomorrow -- so-called "Black Friday" in U.S. retailing, the day after U.S. Thanksgiving, and on Saturday in Canada and worldwide.
On its website, the magazine says:
Occupy gave the world a new way of thinking about the fat cats and financial pirates on Wall Street. Now lets give them a new way of thinking about the holidays, about our own consumption habits. Lets’ use the coming 20th annual Buy Nothing Day to launch an all-out offensive to unseat the corporate kings on the holiday throne.
In an interview with the Vancouver Sun, Adbusters co-founder Kalle Lasn said:
“We will have a big blast on those two days,” Kalle Lasn, Adbusters’ co-founder, said in an interview Tuesday. “But the big difference this year will be that the campaign will continue right through the whole Christmas season.”
People from the Occupy movement will engage in "pranks and shenanigans" he said, including mall sit-ins, flash mobs, credit card cut-ups and putting up posters.
With the momentum of the Occupy movement behind it, Buy Nothing Day can be a “much more powerful curve ball into consumer capitalism” than it has been in the past, he said.
Christmas, Lasn said, has been hijacked by commercial forces. “It’s been an empty, soulless kind of ritual that very, very few people enjoy. This is a chance for us occupiers to take Christmas back and have a bit of fun and remind people that Christmas can be a helluva lot more than just shopping and Black Fridays and maxing out on your credit card.”