Owning a "franchise" or an event is a huge boost to many magazines, providing not only ready editorial content but building reader and advertiser interest.
A good example is Wine Access magazine's annual Canadian Wine Awards issue this year featuring the winners from more than 1,117 wine entries, the results of a competition held last August in Halifax. In all the award gives out gold, silver and bronze medals in 22 categories.
The December/January issue containing the results is on the newsstands now. Wine Access is published by Calgary-based RedPoint Media Group.
"The Wine Access Canadian Wine Awards have become so much more than just another wine competition over the last decade," says Anthony Gismondi, Wine Access editor-in-chief [in a release]. "While it is an important annual snapshot of the state of Canadian wine, the results are far richer than any Polaroid or digital photo. Canadian wineries can use the CWAs to gauge their performance against the best this country has to offer. And many have performed brilliantly. This year, almost all of these wines improved for the better."