In a surprising development, the venerable Ladies' Home Journal (Meredith Corporation) will now be featuring reader-written content in almost every story in the magazine, starting with its March issue, which will also be substantially redesigned by Pentagram, the well-known New York design firm.
This is carrying to an extreme the trend of traditional magazines to connect to the demands of modern, younger readers who are not satisfied to have professionals curate, write and present journalism. Quoted in a post on Folio:, publisher Diane Malloy says
“At Meredith, we do a lot of research to stay in touch with our core consumers. What they’re thinking about, how they’re consuming their media; what we found throughout our research is that women inherently want to share and connect.They’re blogging, they’re online more often and they’re looking for their print to involve some of the same pillars they get online.”
Reader-contributors will be identified largely through Meredith's network of blogs and the contributors will be paid on a similar scale to staff writers (a significant departure from blogs like the Huffington Post, which pay their contributors with "exposure".) Staffers won't lose their jobs; they will fact-check and work with reader-contributors on their stories.
“We will blend the authority of print and expertise of editors, with the authenticity of experience,” says Malloy. “All of our stories are going to be either done in first person, then overlaid with experts’ opinions, or vice versa.”