Quote, unquote: Getting readers to buy stuff

“Magazines used to be just about raising awareness for brands. Today brands like Glamour are going well beyond that. We are bringing readers closer to purchase consideration and sale."

-- Glamour executive vice-president and publishing director Bill Wackermann speaking to the New York Observer's Off the Record blogger during Fashion Week in New York. Using tags embedded in the redesigned magazine's pages, readers can buy stuff using their smart phones using something called "m-commerce".