Monday, February 13, 2012

Zoomer sells three separate covers, with high value coins, instead of people

Zoomer magazine has created three, complementary covers [one inside the next] for its March issue,each with a coin illustrating the magazine's Money issue.
$1 MM Maple Leaf
The covers are sponsored by and backed by an ad for Sun Life Financial. 
Usually, Zoomer spotlights a mature personality on each of its covers; this is the first time since it was launched that highlights an iconic object, in this case collector coins -- The Spirit of Haida Gwaii, a 10-kilogram gold coin with a face value of $100,000; the silver-plated 25th Anniversary Loonie; and the Maple Leaf $1,000,000 100-kilogram (220 pounds!) gold coin.
Victoria Wisdom, Vice President Sales and Associate Publisher, Zoomer magazine, says in a release:
“Advertisers are looking for creative and differentiating ideas to reach our audience. The triple cover concept for the March issue was just the right environment for Sun Life’s beautifully created ad campaign promoting the launch of its CARP-recommended program. Zoomer has already enjoyed a positive uptake from the ad community about this concept, and we are happy to create this and other special advertising concepts for all our interested advertisers.”

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