Canadian magazines that are measured by the Audit Bureau of Circulations (ABC) showed an average decline of about 4.6% in total audited circulation in the last 6 months of 2011, compared with the same period the year previously. According to ABC FAS FAX data just released, Canadian ABC-measured titles had total circulation of 9.3 million compared to 9.8 million a year ago. Total paid and verified circulation, net of controlled copies, was 6,648,000 in 2011 compared with 6,994,000 in 2010 and was down 6.3%. Subscriptions were down about 5.9% and single copy sales down about 4.2%.
Among the big gainers in single copy sales were major Rogers Media titles: Maclean's (up 77%), Chatelaine (up 32%) and LouLou (up 15%).
U.S. FAS FAX results reported by Folio: showed that total paid circulation was down about 1%, from 305.5 milion to 302.45 million. Subscriptions were up about 1%, though single copy sales were down almost 10%.
Canadian magazine gainers and decliners in ABC FAS FAX results: