Tuesday, February 28, 2012

TC Media to rep added U.S. Hearst digital properties as well as Homes Group sites

TC Media has extended its digital sales partnership with Hearst Magazines and taking over exclusive digital ad representation  for Hearst's Canadian sales of U.S. sites ELLE.com(3), ELLEDecor.com(4), and WomansDay.com 
It will now also will represent digital ad sales for sites operated by Canadian-based Homes Publishing Group of Toronto, incliuding ActiveAdult.com, CondoLifeMag.com, HomesMag.com, RenoAndDecor.com and MovingTo.com
TC Media sites reach13.7 million unique visitors per month in Canada through more than 1000 websites, and show an inventory of 25 million online video clips played every month in the country, the company says. It had already represented the digital sales of Canadian franchises with Hearst,  ELLE Canada and ELLE Québec.
"TC Media is our publishing partner for ELLE Canada and ELLE Québec, so it was only natural to have them represent our US-based brands ELLE.com, ELLEDecor.com and WomansDay.com in the Canadian market," said Kimberly Lau, Vice President of Business Development at Hearst Digital Media in a release . "We are pleased to extend our partnership which will enable Canadian advertisers to seamlessly reach the Elle audience through TC Media’s creative multiplatform offerings.”
The Homes Publishing Group has some 18 titles concentrated in the shelter market and has been built on the success of Homes magazine, starting in 1985. HPG also produces consumer and trade books and web sites for the renovation, design, relocation and home show segments of the shelter market, as well as related association member publications. The aggregate annual distribution of HPG publications is over 4 million copies, plus over 10 million online page views per year.

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