Wednesday, March 21, 2012

U.S. B2B revenues are making a strong recovery

There has been a substantial recovery in the business-to-business media industry in the U.S., according to data prepared by the Association of Business Information and Media Companies (ABM). 
Revenue in 2011 rose 7.2% to $26.5 million and the largest increase was, not surprisingly, digital  advertising which grew by 22%. Print ads grew by 3.8%. This is in stark and welcome contrast from the recession-hammered times the sector experienced which saw print ad revenue fall 24% between 2008 and 2009 and the industry staying essentially flat between 2009 and 2010. 
[Note, the table above is aggregated from data provided by the Centre for Exhibition Industry Research (trade shows), Inquiry Management Systems, an ad tracking service bureau  (print advertising), Outsell, a research firm (data services). Digital advertising data is based on an estimate from the Interactive Advertising Bureau, PricewaterhouseCoopers and other sources.]

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