Magazine world view: NatGeo tops; Fine Cooking's brand audit; NR knocks down paywall

• NPR pushes digital sponsorships (MediaDailyNews)
• National Geographic among leaders in media brands (MediaDailyNews)
• Tumblr hits 20 billion total posts (Mashable) 
• Longlists announced for 2012 George Orwell Prize (Jon Slattery) 
• Taunton’s Fine Cooking Magazine Opts for a 'Brand' Audit (Audience Development) 
• USPS Seeks 'Soft Landing' For Downsized Employees, Donahoe Says (Dead Tree Edition) 
• Haymarket Sells Majority Stake in Racer Magazine (Folio:) 
• Forbes Retools Its Luxury Spinoff ForbesLife (Folio:)
• Charlotte Church article in People could be defamatory, judge rules (Guardian) 
• Vitality Publishing sells Attitude magazine to new company (Guardian) 
• Reports: Emap selling car data biz CAP but keeping mags (Press Gazette) 
• The New Republic Tears Down Its Pay Wall  (Mediagazer) 
• Mandarin-English luxury magazine boosts revenue for Observer Media Group (Nieman Journalism Lab) 
• This American Life’s retraction of the Mike Daisey story set an online listening record (Nieman Journalism Lab)