Tuesday, March 27, 2012

U.S. newspaper advertising fell by more than half in six years 2005-2011

Newspaper advertising revenues in the U.S. have declined 51.6% in six years -- from $49.4 billion in 2005 to $23.9 billion in 2011. This is according to a story in MediaDailyNews, based on data released recently by the Newspaper Association of America. The year 2005 was when internet and online advertising began to take a serious bite out of the business.
"The collapse has hit every major category of newspaper ads, beginning with the categories most vulnerable to online competition -- the classifieds -- but then quickly extending to the other traditional mainstays of the newspaper business, national and retail advertising," the story said.
Total classified revenues fell 71%, automotive 79%, national ad revenues 53% and retail revenues 46.4% over the six years. While newspapers' online revenues grew 167% or  over the same period, it is estimated that overall online ad revenues were twice that, growing 338%.

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Anonymous Anonymous said...

What's the effect on the quality of journalism in newspapers? Then again, is it even possible for Canadian rags like the Star and the Globe to get any worse?

2:14 pm  

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