Print ads only 54% of SI swimsuit issue; web 31%

It's a very special case, but here's some interesting data about the Sports Illustrated swimsuit edition. Though its print ad pages were down to 82 in 2012 from over 100 in 2008, the president, Mark Ford is not bothered. The reason? Print advertising revenue is only 54% of the pie now, while web is 31%, marketing 10% and smartphones/tablets 5%. A real, multimedia powerhouse.[This from a promotional eletter from Media Industry Newsletter (MIN), a resource I'd dearly love to read, but can't afford.)