Thursday, March 22, 2012

VIA Destinations magazine gets a makeover

VIA Rail Canada's onboard magazine VIA Destinations! has undergone a redesign. The six-times-a-year, wholly bilingual title is contract-published by Éditions Gesca and circulates 60,000 controlled copies on the trains and in VIA first class lounges. 
The change to the magazine complements changes and investments that the passenger rail company is making to its services and facilities. Editor- in-chief Luc Boulanger said in a release
“We have reworked the graphics grid under the direction of Benoit Martin who, among other things, is the artistic director of M and XY magazines, so as to allocate more space for graphic elements, which gives the publication a far more compelling personality. We’ve also streamlined the information management to make the magazine more enjoyable to read.”
The Women's Issue features 10 Canadian women who are models in their professional field, including comedian and host Véronique Cloutier,  Bonnie Brooks, President and CEO of the Hudson's Bay Company; and CBC reporter Amanda Lang.
Digital edition.

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