Why go halfway when you can go all the way? At least that's what Magazines Canada seems to be saying. The spring issue of the twice-a-year Canadan Magazines Canadiens(CMC) showcase publication, to be officially released Wednesday (you can see it online now). It sets out to prove that the form of a printed page is only limited by your imagination -- or your budget. The cover focus is on what are called "splurge-worthy" print solutions, and the 72-page issue incorporates not one, not two but three of them:
- An exploding page: a four-page insert that, when opened, unfolds and expands to almost twice its size It costs anywhere from $0.35 to $2.00 apiece depending on the size of the press run;
- Webkeys: customizable and trackable paper-based USB webkey. These involve a small chip, layered between two pieces of paper that, when inserted into a PC or MAC USB port, automatically launches a web browser leading to a microsite or game;
- The Snapper™, a folded page that snaps out on a cover (in this case) or interior page into a double page spread. (MC proudly says this marks the first use of this innovation on a magazine cover.) For a cover, it costs anywhere from $1.25 to $2.00 a unit depending on press run, inside page, slightly less.
The bells and whistles are provided through a collaboration with of designer and manufacturer Information Packaging, custom publisher Spafax (which produces CMC on behalf of Magazines Canada) and Dollco Integrated Print Solutions.
Labels: print solutions