Monday, April 30, 2012

Rogers Publishing acquired Canadian Health and Lifestyle magazine

Rogers Publishing has acquired Canadian Health and Lifestyle magazine and its companion website Healthand Lifestyle.ca. The super-digest quarterly consumer magazine, which was launched in 2004 and has a controlled distribution of 400,000 mainly through Rexall pharmacies, doctors offices and hospitals.
The five-person staff -- save for publisher Joe Viecili -- will now report to Angela Jones as publisher; she was most recently been associate publisher at Chatelaine and Châtelaine.
According to PMB, the magazines' 2 million readers are largely female (64%) and between the ages of 24 and 54.
Lorraine Hoefler, executive publisher at Rogers Publishing said in a release, “We know health is a strong and growing category that Canadian readers care about and on which advertisers are focused.”

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