Wednesday, May 09, 2012

enRoute magazine called number one inflight by CNN International

CNN International has named Air Canada's enRoute magazine, published by Spafax, as number 1 among the 12 best inflight magazines in the world.
It says in fairly waspish terms that inflights are "Always glossy, sometimes stupid, they await you in every seat-back pocket. But which in-flight mags are worth the read?". enRoute wins its praise for concentrating on travel rather than general interest.
"An almost ridiculously tricked-out version of the in-flight concept, Air Canada’s mag is oversized, beautifully designed, generally well written and essentially snickering at the competition.
"Just about every other mag on this list could learn something from enRoute’s classy, of-the-moment design and fantastic original photography....
"Balances breezy globalism (the issues we reviewed visited Bellingham, Washington, the Black Forest, Patagonia and seemingly everywhere else), and that Canadian thing (stories about the Northwest Territories, beer-drinking hockey players)."
The sole criticism is of heavy-handed promotion of the sponsoring airline's vacation packages.

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