Tuesday, May 08, 2012

Home is where the tablet is

It may be good news for magazines that research shows tablet use is most often at home, where most subscribers would be reading their magazines anyway, in whatever form. The graph, drawn from research done for Viacom, comes from a story in the eMarketer newsletter and shows that three quarters use their tablets at home and most people use them in the living room or the bedroom. Out of home,they're most likely to use them in airports/on airplanes or in coffee shops. eMarketer estimates there will be about 55 million tablet users in the U.S. by the end of this year.

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