Wednesday, May 02, 2012

Rogers closes eight websites, including acquisitions Sweetspot.ca and Canadianparents.com

Rogers Media is eliminating eight websites, in both English and French, including sites they had acquired including Sweetspot.ca and Canadianparents.com. A memo to staff from Jason Tafler, chief digital officer, expressed regret but said the closures and elimination of jobs was the result of a "change in direction" which involves focusing the company's resources on" multiplatform integration and growth opportunities for our premium brands." The other sites to be closed are branchez-vous.com, ciné-horaire.com, lecinema.ca, matin.qc.ca, showbizz.net and sweetspotqc.ca.
Tafler was hired in February 2011 to be responsible for strategic and operational leadership in the digital division and such acquired digital plays as Sweetspot and Canadian Parents.

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